Productized services
Fixed-scope, fixed-price packages CMG sells alongside ongoing retainers. Useful for shorter engagements, building trust before a retainer, or solving a specific problem a client needs out of the way.
Six productized SKUs are in market today. Each has a fixed deliverable list, a fixed price, and a fixed timeline. They’re sold by partners and Pod Leads. Anything outside the listed deliverables either goes into a separate SOW or rolls into a retainer.
Brand Accelerator Active
90-day intensive: rebuild the growth engine, ship 10+ ads, launch a new offer, and prove ROAS so the retainer that follows starts from signal — not assumption.
BRAND-ACCEL
Run by
Pod · led by Pod Lead
Included
- Performance audit of current ad accounts & funnels
- 90-day media plan with audience & creative testing matrix
- 30 ads shipped (10 concepts × 3 hook variants)
- One offer or landing-page test built and live
- Email / lifecycle program build
- Weekly performance report + Loom walkthrough
- Final QBR-style readout + transition plan to retainer
Not included
- Ongoing management beyond day 90
- Brand identity / visual identity work
- Custom Shopify or web build beyond landing pages
- Creator outreach or affiliate program build
Best fit: brands doing $50K–$300K/mo in ad spend who want to validate a partner before committing to a retainer, or test a new offer / market in a quarter.
Leadership Advisory Active
Fractional ecommerce leadership for brands without a CMO or growth lead. Strategic guidance, vendor management, weekly cadence with the founder — without the cost of a full-time hire.
LEAD-ADV
Engagement
Monthly retainer
Included
- Weekly 60-min strategy call with founder / leadership team
- Monthly board / leadership presence
- Vendor evaluation & management (current and prospective)
- Hiring guidance for in-house growth roles
- Slack-channel access for async strategy questions
- Quarterly off-site / strategic planning session
Not included
- Hands-on execution (media buying, creative, dev)
- People management of client’s team
- Financial planning / FP&A
- Legal or accounting advice
Best fit: $5M–$50M ARR brands without a senior growth leader, or in transition between leadership hires.
Creator Program Audit Active
Two-week diagnostic of a brand’s existing creator and affiliate program. Surfaces opportunities, kills what isn’t working, and lands as a recommendation deck the client can act on themselves or use to scope a Creator Program Build.
CREATOR-AUDIT
Run by
Creators / Affiliate Mgr
Included
- Review of existing affiliate platform + creator roster
- Performance analysis of past 90 days of creator content
- Audit of current commission, brief, and onboarding flows
- Benchmark against 3 competitor programs
- Recommendation deck: quick wins + strategic moves
- 60-min readout call with the brand team
Not included
- Implementation of recommendations
- New creator outreach or recruiting
- Platform migrations
- Partnership Ads setup
Best fit: brands with an existing creator program that’s stalled, or evaluating whether to scale up. Often a lead-in to
Creator Program Build.
Creator Program Build Active
60-day setup of a brand-new creator and affiliate program from zero: platform, briefs, first 25 creators in seats, Partnership Ads infrastructure live.
CREATOR-BUILD
Run by
Creators / Affiliate Mgr + Pod
Included
- Affiliate platform setup (GoAffPro, Impact, or chosen platform)
- Commission structure + brand brief templates
- Seeding flow built per the Shopify Draft Order SOP
- First 25 creators recruited, briefed, and seeded
- Partnership Ads / Spark Ads infrastructure live
- Dashboard wired up for ongoing performance
- Transition to ongoing management retainer
Not included
- Product / sample cost (client provides)
- Paid commission payouts to creators
- Ongoing creator management beyond day 60
- Brand identity or creative production
Best fit: brands with no existing creator program who want a proven foundation in 60 days, typically as a lead-in to a CMG retainer for ongoing management.
AI Agent Build Active
Custom Cusrich.AI agent or automation tailored to a single brand workflow — affiliate dashboard, reporting bot, ad creative pipeline, custom integration.
AI-AGENT
Run by
AI Developer + Pod Lead
Included
- Discovery + spec (1 week) tied to a single workflow
- Agent / dashboard built on Cusrich.AI infrastructure
- Integration to brand’s stack (Shopify, Meta, affiliate platform)
- Deployment + handoff documentation
- 30 days of post-launch monitoring + fixes
Not included
- Anything outside the discovery spec
- Ongoing hosting fees (passed through after month 1)
- Third-party API costs (Anthropic, OpenAI, etc.)
- Custom platform scope — see Custom Platform SOW
Best fit: retainer clients with a clear automation need, or one-off engagements for brands that want to test CMG’s AI dev capability before broader scope.
Shopify Headless Build Active
Custom Hydrogen / headless Shopify storefront. Fixed-scope build for brands ready to move off Liquid themes for speed, design freedom, and integration with custom AI workflows.
SHOPIFY-HL
Run by
Two AI Developers + Designer
Included
- Hydrogen / Remix storefront scaffolded and configured
- Up to 10 templated pages built (home, PDP, PLP, cart, checkout, etc.)
- Cart + checkout flow on Shop Pay
- Klaviyo, Meta Pixel, GA4 wired up
- Deployment to Vercel/Hydrogen with CI/CD
- Editor docs + 60-min handoff training
Not included
- Brand identity / design system (provide or scope separately)
- Custom app development beyond Shopify APIs
- Migration of historical data (orders, customers)
- Ongoing maintenance / support (rolls to retainer)
Best fit: $2M+ ARR brands hitting limits of Liquid themes, planning AI-driven personalization or content, or running custom Cusrich.AI workflows on top of Shopify.
When to sell productized vs retainer
Sell productized when…
The brand wants a fixed budget and timeline, the work has a defined endpoint, they’re testing CMG before a bigger commitment, or the SOW is a discrete project. Productized engagements convert to retainers ~60% of the time when delivered well.
Sell retainer when…
The brand needs ongoing media management, creator program management, or full pod delivery. Retainer is the pod model’s native unit. Use productized as the entry — retainer as the steady state.