Productized services
Fixed-scope, fixed-price packages CMG sells alongside ongoing retainers. Useful for shorter engagements, building trust before a retainer, or solving a specific problem a client needs out of the way.
18 productized SKUs are in market today, grouped below by type. Each has a fixed deliverable list, a set price, and a set term. They’re sold by partners and Pod Leads, and SKUs link to the live client proposals on connect.cmg.la they were built from. Anything outside the listed deliverables either goes into a separate SOW or rolls into a retainer.
Growth retainers
Brand Accelerator Active
eCommerce partnership: one operator-led team running Shopify, paid media, retention, creators and AI ops — priced as a monthly retainer with a performance share so CMG is paid on growth.
BRAND-ACCEL
Rev share
0–15% net sales*
Run by
Pod · led by Pod Lead
Included
- Fractional eCommerce operator + dedicated pod
- Day-to-day Shopify management + CRO sprints
- Paid media on Meta, Google, TikTok (strategy, creative briefing, pacing)
- Klaviyo / Attentive email + SMS lifecycle and loyalty
- Creator & collab drop program
- AI customer intelligence (Cusrich.AI), helpdesk & back-office automation
- New Shopify storefront build where scoped
- Weekly strategy calls, Slack, unified reporting & attribution
Not included
- Media spend, Shopify / app / Klaviyo subscriptions (client-paid)
- Creator payouts and seeding product
- Social media management
- Branding overhaul, photo / video shoots
- Product development, ERP, custom 3PL, mobile app
Best fit: brands with real equity, $5K–$30K/mo ad budget, ready to hand one operator Shopify + media + retention + creators for 3+ months. *Generic template: $5K/mo + 15% net sales. Client variants: Stampd & Parmore $5K + 10%; Crailtap $7.5K + 10%; Monrow / One Grey Day $7.5K flat (multi-brand discount); Metalwood $7.5K → $10K from month 4; DVS $12K flat, no minimum; Blanco $12.5K flat; Go Happy Shop $8.5K platform build + growth engine ($2.5K–$6.5K/mo + 10%).
Paid Media Management Active
Management-only paid media across Meta, TikTok and Google — no rev share. The entry point that can grow into a Brand Accelerator.
PAID-MEDIA
Included
- Campaign architecture & account structure
- Creative briefing and direction per channel
- Daily bid & budget optimization
- Drop-aligned campaign planning
- A/B creative and audience testing
- Weekly performance report + monthly strategy deep dive
Not included
- Ad spend (client pays platforms directly)
- Creative production (photo, video, design)
- Organic social
- Email / SMS lifecycle
- Shopify store management
Best fit: drop-driven DTC brands spending up to $15K/mo who want a focused start before a full partnership. 30-day notice to cancel.
Membership Platform Active
Turn customers into a paid membership community: member hub, loyalty / VIP tiers, member-only drops on Shopify Plus and AI creator seeding, launched in 90 days then run monthly.
MEMBERSHIP
Price
$2,500 / mo + $5K setup
Alt. pricing
From $2,000 / mo by members
Included
- Membership hub & UX
- Loyalty / VIP architecture (Membership, VIP, Creators tiers)
- Shopify Plus stack with member-only drops
- AI creator seeding: up to 200 at launch, then 25 / mo
- Klaviyo email / SMS automations + welcome box strategy
- Launch execution & QA
- Analytics + AI customer intelligence layer
Not included
- Postcards, postage, printing
- Welcome box production
- Product design
- Payment gateway processing fees
Best fit: lifestyle / food brands with drops and a loyal base. Flat model: $2,500/mo + $5K setup (split M1 / M4), Year 1 = $35K. Member-based model: no setup, $2K/mo (0–100 members) stepping to $5.5K/mo (2,501–5,000).
Creators
Creator Program Audit Active
Two-week diagnostic of a brand’s existing creator and affiliate program. Surfaces opportunities, kills what isn’t working, and lands as a recommendation deck the client can act on themselves or use to scope a Creator Program Build.
CREATOR-AUDIT
Run by
Creators / Affiliate Mgr
Included
- Review of existing affiliate platform + creator roster
- Performance analysis of past 90 days of creator content
- Audit of current commission, brief, and onboarding flows
- Benchmark against 3 competitor programs
- Recommendation deck: quick wins + strategic moves
- 60-min readout call with the brand team
Not included
- Implementation of recommendations
- New creator outreach or recruiting
- Platform migrations
- Partnership Ads setup
Best fit: brands with an existing creator program that’s stalled, or evaluating whether to scale up. Often a lead-in to
Creator Program Build.
Creator Program Build Active
60-day setup of a brand-new creator and affiliate program from zero: platform, briefs, first 25 creators in seats, Partnership Ads infrastructure live.
CREATOR-BUILD
Run by
Creators / Affiliate Mgr + Pod
Included
- Affiliate platform setup (GoAffPro, Impact, or chosen platform)
- Commission structure + brand brief templates
- Seeding flow built per the Shopify Draft Order SOP
- First 25 creators recruited, briefed, and seeded
- Partnership Ads / Spark Ads infrastructure live
- Dashboard wired up for ongoing performance
- Transition to ongoing management retainer
Not included
- Product / sample cost (client provides)
- Paid commission payouts to creators
- Ongoing creator management beyond day 60
- Brand identity or creative production
Best fit: brands with no existing creator program who want a proven foundation in 60 days, typically as a lead-in to a CMG retainer for ongoing management.
Creator Program Management Active
Ongoing affiliate & creator program run for the brand: recruiting, seeding, briefs, Partnership Ads and payouts — with a 60-day performance guarantee.
CREATOR-MGMT
Promo
$1,500 / mo w/ CREATOR1000
Run by
Creators / Affiliate Mgr
Included
- Affiliate program strategy + commission tiers
- Creator discovery, vetting & recruiting (IG, TikTok, YouTube)
- 1:1 creator comms and briefs
- Product seeding logistics + shipment tracking
- Partnership Ads launch (wk 4–5)
- Revenue attribution, monthly reports, automated payouts
- Basic Creators CRM
Not included
- Media spend
- Affiliate payouts
- Affiliate software
Best fit: brands ready to scale through creators with product worth seeding. Capped at 10 clients per cycle; if no measurable results in 60 days CMG works free until there are. Natural follow-on to Creator Program Build.
Creators Ad Media Management Active
Meta Partnership Ads / whitelisting run on top of existing creator content — custom campaigns, daily optimization, creative refresh.
CREATOR-ADS
Promo
$1,500 / mo w/ CREATOR1000
Included
- Meta ad account audit & strategy
- Creator whitelisting + Partnership Ads setup
- Custom campaign builds, audience & creative testing
- Daily optimization, budget scaling, lookalikes
- Pixel & conversion tracking
- Weekly report (CPA, ROAS, CTR) + Slack support
- Creative refresh / UGC sourcing
Not included
- Media spend (recommended $3K–$5K / mo to start)
- Creator content production
- Creator program management
Best fit: brands with creator content already and rising Meta CPAs. 60-day guarantee: no profitable Partnership Ad campaign → CMG works free until there is.
AI, engineering & builds
Fractional AI Engineering Active
An embedded AI engineering + digital technology partner on a monthly retainer: stack audit, internal tooling, agentic workflows, CRO and platform stewardship in two-week sprints.
FRAC-ENG
Run by
Fractional AI Eng Lead + pod
Included
- Full tech-stack audit + cost-savings analysis (wks 1–3)
- Fractional AI Engineering Lead in client sprints
- Custom agentic AI workflows, CLI / API tooling, back-office automation
- Team AI training (Claude, custom GPTs)
- CRO sprints / A/B tests or hardware-to-production engineering, per client
- Technical GTM: datasheets, partner / API docs, pitch materials
- Bi-weekly sprints, dedicated Slack, weekly KPI reviews
Not included
- Paid media, CRM campaign execution, brand / creative
- Manufacturing, certifications (FCC/UL/CE), IP legal
- Third-party licenses (client-billed)
- Out-of-retainer projects (quoted separately)
Best fit: scaling DTC brands or hardware / software startups that need engineering and AI capacity without full-time hires. Paid in advance, non-prorated; 30-day notice. ASRV $15K/mo; Autolane $9K/mo (list $15K).
Shopify CRO + AI Engineering Active
Six-week fixed-scope sprint: audit and fix the storefront, clean up the app stack, optimize for SEO / AEO, and leave the team running Claude Code for routine site work.
CRO-AI
Engagement
Fixed-fee, paid upfront
Run by
AI Developer + Pod Lead
Included
- Shopify platform workshop (1.5 hr)
- CRO audit: heatmaps, recordings, funnel analysis
- Apps audit + cost / savings report
- AEO & SEO optimization (Google, ChatGPT, Perplexity, schema)
- CRO implementation built & QA’d
- App clean-up and stack consolidation
- Claude Code set up + team trained; everything documented at handoff
Not included
- Growth marketing / paid media
- Custom builds outside the storefront (e.g. wholesale portal)
- Ongoing management after week 6
Best fit: Shopify brands that need a clean, converting foundation before growth marketing — often a lead-in to Brand Accelerator.
CRM + Sales Outreach Automation Active
Owned outbound system on Apollo + CRM — personas, warmed domains, sequences, automation and dashboards — built, documented and handed off. No ongoing dependency on CMG.
OUTREACH
Engagement
Fixed-fee, 2 payments
Run by
Partner + Growth Marketer
Included
- Apollo setup + deliverability configuration
- 2 ICP personas + tiered prospect lists (3 on Scale)
- 1 warmed sending domain (3 on Scale)
- Prospecting, follow-up and re-engagement sequences
- CRM integration, pipeline mapping, trigger automation
- Reporting dashboards
- Team training, written playbook, live handoff
Not included
- Ongoing sending / SDR work on the client’s behalf
- Apollo / CRM subscriptions (client-paid)
- Full CRM build on the Foundation tier (Scale only)
Best fit: brands selling wholesale / B2B who want an outbound engine they own. Foundation + Team Training: $3K, 60 days, 2 × $1,500. Outreach at Scale: $6K, 90 days, 2 × $3,000; second payment auto-billed day 30.
AI-Powered Wholesale Portal Active
Standalone Next.js wholesale ordering micro-app on top of Shopify: gated catalog, wholesale pricing, order builder and PDF order summary — live in two weeks.
WHOLESALE
Engagement
Fixed-fee or 4 × $375
Included
- Live Shopify catalog (Storefront API, wholesale tag)
- MSRP + wholesale pricing via metafields
- Email gate with admin notifications
- Sales order builder with running total
- PDF order summary emailed to sales rep
- Retail asset library (CMS), mobile-responsive
- Handoff docs, admin guide, 30-day bug-fix coverage
Not included
- Fulfillment / shipping, invoicing & payment collection
- Real-time inventory sync beyond Shopify
- Shopify checkout / ERP / accounting integrations
- Work beyond Co-Pilot scope
Best fit: Shopify brands with wholesale buyers who want a simple order portal without changing fulfillment. Optional AI Co-Pilot $150/mo after delivery (hosting + 3 updates/mo).
Website Redesign Active
Full site redesign and replatform (Astro + Sanity, or WordPress) with accessibility, SEO / AEO and a staff-editable CMS — plus an optional monthly care plan.
WEB-REDESIGN
Engagement
Fixed-fee, milestones
Run by
Partner + Designer + Dev
Included
- Discovery, audience-first IA and design
- Build on Astro + Sanity with staff-editable Studio
- Existing integrations preserved (donations, translation, embeds)
- WCAG 2.1 AA audit + remediation, cookie consent
- SEO / AEO setup + staff guide
- One-day photo / video shoot
- Staff training, written guide, 30 days post-launch support
Not included
- Out-of-scope work (quoted at $125/hr)
- Ongoing hosting / support (Care Plan)
- Third-party subscription fees
Best fit: mission-driven orgs and brands needing an accessible, editable site. Pay by milestone ($7.5K / $15K / $7.5K) or $5K/mo × 6. Care Plan $695/mo ($495 nonprofit): hosting, backups, security, 2 hrs/mo content support.
MVP Build + Growth Active
90-day fixed-fee build of a pilot-ready product plus the sales engine to sell it: app, marketing site, design system, sales materials and CRM / outbound.
MVP-BUILD
Engagement
Fixed-fee, 50 / 25 / 25
Run by
2 AI Devs + Designer + PM
Included
- Interactive POC in weeks 1–2
- MVP web app (dashboards, core workflows, roles, admin console)
- Notifications (email, SMS, in-app) + analytics / CSV exports
- Marketing site (up to 6 pages) + design system
- Sales materials: deck, one-pagers, ROI calculator
- Sales funnel: CRM (Attio), outbound (Instantly / Apollo), sequences
- Full handoff of code, infra, data, docs + 30-day warranty
Not included
- Native iOS / Android apps
- Payments processing, live third-party integrations (stubs only)
- Paid media spend, video / location shoots (add-on)
- Enterprise SSO, localization, ongoing retainer
Best fit: pre-pilot startups that need an MVP and a GTM engine in 90 days under an MSA. Change orders $250/hr. Post-warranty support: $250/hr, per-project, or from $5K/mo. Retainer alternative (MVP Program): $8.5K / $10.5K / $15K per mo, 3-month min.
AI Agent Build Active
Custom Cusrich.AI agent or automation tailored to a single brand workflow — affiliate dashboard, reporting bot, ad creative pipeline, custom integration.
AI-AGENT
Run by
AI Developer + Pod Lead
Included
- Discovery + spec (1 week) tied to a single workflow
- Agent / dashboard built on Cusrich.AI infrastructure
- Integration to brand’s stack (Shopify, Meta, affiliate platform)
- Deployment + handoff documentation
- 30 days of post-launch monitoring + fixes
Not included
- Anything outside the discovery spec
- Ongoing hosting fees (passed through after month 1)
- Third-party API costs (Anthropic, OpenAI, etc.)
- Custom platform scope — see Custom Platform SOW
Best fit: retainer clients with a clear automation need, or one-off engagements for brands that want to test CMG’s AI dev capability before broader scope.
Shopify Headless Build Active
Custom Hydrogen / headless Shopify storefront. Fixed-scope build for brands ready to move off Liquid themes for speed, design freedom, and integration with custom AI workflows.
SHOPIFY-HL
Run by
Two AI Developers + Designer
Included
- Hydrogen / Remix storefront scaffolded and configured
- Up to 10 templated pages built (home, PDP, PLP, cart, checkout, etc.)
- Cart + checkout flow on Shop Pay
- Klaviyo, Meta Pixel, GA4 wired up
- Deployment to Vercel/Hydrogen with CI/CD
- Editor docs + 60-min handoff training
Not included
- Brand identity / design system (provide or scope separately)
- Custom app development beyond Shopify APIs
- Migration of historical data (orders, customers)
- Ongoing maintenance / support (rolls to retainer)
Best fit: $2M+ ARR brands hitting limits of Liquid themes, planning AI-driven personalization or content, or running custom Cusrich.AI workflows on top of Shopify.
Advisory & enablement
Leadership Advisory Active
Fractional ecommerce leadership for brands without a CMO or growth lead. Strategic guidance, vendor management, regular cadence with the founder — without the cost of a full-time hire.
LEAD-ADV
Engagement
Monthly retainer
Included
- Kickoff session + monthly (or weekly) strategy call with founder
- Strategic direction: brand, drops / collabs, hiring, DTC roadmap, partnerships
- Vendor evaluation & management
- Slack-channel access for async strategy questions
- Quarterly recalibration / planning session
- Warm network intros
Not included
- Hands-on execution (media buying, creative, dev, Shopify ops)
- People management of client’s team
- Financial planning / FP&A
- Legal or accounting advice
Best fit: $5M–$50M ARR brands without a senior growth leader, or founders who want a monthly sounding board. Entry tier ($2,000/mo): 1-hr monthly session + Slack + quarterly 90-min review; auto-renews after 3 months, 30-day notice.
AI Foundations Active
Three-week, seven-hour engagement for a founder / operator: audit and set up their AI stack and hand over one personal agent (default: Chief of Staff) they fully own.
AI-FOUND
Duration
3 weeks · 7 hrs live
Engagement
Fixed-fee or 3 × $834
Included
- Day-1 workshop (1.5 hr)
- AI stack audit + setup on the client’s machine
- One personal agent built & handed over (Chief of Staff, daily brief, meeting capture or inbox triage)
- 3 × 1-hr training calls
- Documentation + full ownership of prompts / config
- Week-3 optimization check-in; Slack throughout
Not included
- Platform subscriptions ($20–$200 / mo, paid to vendor)
- Business-specific builds (separate project)
- Ongoing support beyond Co-Pilot
Best fit: multi-venture founders who are the bottleneck across their businesses. Launch rate $2,500 (list $3,000). Optional AI Co-Pilot $150/mo (hosting, monitoring, 2 hrs support); bundled into the payment plan.
Growth Advisory Package Active
Low-friction, one-time pack of three senior advisory calls on growth marketing, product marketing and creator strategy. No subscription.
ADVISORY-3
Duration
3 sessions / 90 days
Included
- 3 × 45-min advisory calls (first booked within 48 hrs)
- 1:1 private Slack access
- Growth, product marketing, content & creator strategy
- Notes via Slack; recordings on request
Not included
- Execution of any recommendations
- Sessions beyond three or after 90 days
Best fit: early-stage companies wanting senior advice before a bigger engagement — a lead-in to Leadership Advisory or a build.
When to sell productized vs retainer
Sell productized when…
The brand wants a fixed budget and timeline, the work has a defined endpoint, they’re testing CMG before a bigger commitment, or the SOW is a discrete project. Productized engagements convert to retainers ~60% of the time when delivered well.
Sell retainer when…
The brand needs ongoing media management, creator program management, or full pod delivery. Retainer is the pod model’s native unit. Use productized as the entry — retainer as the steady state.