← Team Hub Job Descriptions

Pod role descriptions

The canonical role definitions for every seat in a CMG pod. Use these as the source of truth when recruiting, briefing recruiters, writing external job ads, or onboarding a new hire.

Roles
01AI Developer 02AI-Native Designer 03Growth Marketer 04Performance Media Buyer 05Creators / Affiliate Manager 06Project Manager 07Growth Content Video Editor 08Pod Lead US-side 09IoT / Physical AI Engineer

AI Developer

Builds the AI-enabled internal tools and client-facing automations that give CMG its delivery edge. Two per pod.

Pod
2 seats
Region
India / LATAM
Pay type
Per project
Reports to
Pod Lead

What you’ll do

  • Ship custom AI agents, custom platforms, eCommerce platforms (custom or Shopify), and bespoke automations for CMG client accounts — affiliate dashboards, ad creative pipelines, reporting tools, custom integrations.
  • Integrate against Shopify, Meta, TikTok, Klaviyo, Notion, Slack, and the rest of the modern DTC stack.
  • Debug production agents, monitor reliability, and own quality end-to-end — no “throw it over the wall”.
  • Partner with the Growth Marketer and Media Buyer to translate performance hypotheses into tools that test them faster.
  • Write tight, readable code that the next developer can ship on top of.

What you bring

  • Strong TypeScript and/or Python; comfortable in Next.js / React on the frontend.
  • Production experience with LLM APIs (OpenAI, Anthropic) — tool use, structured output, RAG patterns.
  • Comfort with serverless deployment (Vercel, Cloudflare Workers, Supabase Edge Functions).
  • You can pick up a half-written project and ship it without hand-holding.
  • Async written communication that doesn’t require a follow-up call.

Nice to have

  • Shopify app or theme development experience.
  • Prompt engineering and evals for production AI systems.
  • Background in DTC ecommerce, performance marketing, or affiliate tech.

AI-Native Designer

Designs brand-aligned creative at agency speed using AI tools. Ads, landing pages, brand systems, social.

Pod
1 seat
Region
Philippines
Pay type
Hourly
Reports to
Pod Lead

What you’ll do

  • Design paid ads (static + motion), landing pages, brand systems, and social assets for CMG client accounts.
  • Use Midjourney, Figma AI, Runway, and similar tools to compress the brief-to-mock cycle from days to hours.
  • Maintain Figma component libraries and brand kits for each client — designers after you should be able to ship without asking what hex code matches.
  • Partner with the Growth Marketer on creative direction and the Video Editor on multi-format delivery.
  • Sweat type, hierarchy, and composition — AI tools are not an excuse for sloppy fundamentals.

What you bring

  • 3+ years in-house or agency design experience, ideally for DTC or ecommerce brands.
  • Fluent in Figma; production-level component library skills.
  • Working knowledge of Midjourney, Stable Diffusion, or equivalent — you know when to use them and when not to.
  • Strong typography and visual systems thinking. Portfolio that shows you can hold a brand across many touchpoints.

Nice to have

  • Motion design (After Effects, Lottie).
  • Web design and basic HTML/CSS for landing pages.
  • Packaging or print experience.

Growth Marketer

Owns the client growth strategy: hypothesis, testing matrix, creative direction, performance narrative.

Pod
1 seat
Region
Colombia
Pay type
Hourly
Reports to
Pod Lead

What you’ll do

  • Build the growth plan for each client account — channels, audiences, creative angles, testing matrix.
  • Write campaign briefs, headlines, and angles. Direct the Designer and Video Editor on creative output.
  • Partner with the Media Buyer on audience targeting, budget allocation, and weekly performance review.
  • Present weekly performance reports to clients with a clear narrative on what’s working and what we’re changing next.
  • Watch competitors, swipe what’s working, test fast.

What you bring

  • 3+ years performance marketing experience for DTC brands.
  • Native fluency in Meta Ads strategy — you think in audiences, creative angles, and learning phases.
  • You can write a brief and a headline. Both well.
  • Comfortable in client meetings — can explain a media plan to a non-marketer and a setback to a worried founder.

Nice to have

  • Email / lifecycle marketing (Klaviyo).
  • TikTok organic and creator-led growth.
  • SQL or comfort with raw performance data.

Performance Media Buyer

Runs paid media across Meta, Google, and TikTok. Owns ad account hygiene, daily spend, and weekly performance reporting.

Pod
1 seat
Region
Colombia
Pay type
Hourly
Reports to
Pod Lead

What you’ll do

  • Build and launch ad sets following the Growth Marketer’s plan; manage daily spend, pacing, and budget allocation.
  • Run structured creative testing — matrices, learning phases, kill criteria.
  • Monitor ROAS daily; escalate underperforming campaigns before they burn budget.
  • Own ad account hygiene — naming conventions, pixel events, conversion tracking, attribution.
  • Deliver weekly performance reports the Growth Marketer and Pod Lead can hand to clients without rewriting.

What you bring

  • 3+ years hands-on Meta Ads experience managing $50K+/month in client spend.
  • Working Google Ads knowledge (Search + Performance Max).
  • Fluent in performance reporting — you read numbers without losing the plot.
  • Calm under spend pressure. You don’t panic-kill or YOLO budgets when results dip.

Nice to have

  • TikTok Ads, including Spark / Partnership Ads.
  • Shopify analytics + post-purchase attribution tools (Triple Whale, Northbeam).
  • Experience scaling accounts past $200K/month.

Creators / Affiliate Manager

Builds and runs CMG clients’ creator and affiliate programs. Recruits, briefs, pays, scales.

Pod
1 seat
Region
Colombia
Pay type
Hourly
Reports to
Pod Lead

What you’ll do

  • Source, recruit, and onboard creators for each client’s program — UGC, affiliate, and Partnership Ads.
  • Write outreach, brief partners, and manage the back-and-forth that gets content shipped on time.
  • Run the affiliate platform of record (GoAffPro, ShareASale, Impact, or similar) — commissions, codes, payouts.
  • Partner with the Media Buyer to whitelist top creators into Partnership / Spark Ads.
  • Maintain a creator pipeline by client and category so we can scale quickly when a brand wants to grow.

What you bring

  • 2+ years managing creator and/or affiliate programs for DTC brands.
  • Fluent in Instagram and TikTok creator ecosystems.
  • Strong written outreach — high reply rates from cold DMs and email.
  • Comfortable with affiliate platforms and creator contracting.

Nice to have

  • Talent management or PR background.
  • TikTok Shop operator experience.
  • Network of US/EU creators ready to plug into new brands.

Project Manager

Keeps the pod’s client engagements on track. Kickoffs, sprint cadence, deliverables, status, escalations.

Pod
1 seat
Region
Colombia
Pay type
Hourly
Reports to
Pod Lead

What you’ll do

  • Run weekly client standups; keep the engagement on schedule and the client confident.
  • Maintain client roadmaps in Linear / Notion; tie tickets to outcomes, not just tasks.
  • Run internal pod sprints — weekly cadence, blockers tracked, retro every two weeks.
  • Ship status reports the Pod Lead can sign off without rewriting.
  • Escalate blockers early. You see the trainwreck before it happens.

What you bring

  • 3+ years agency or services PM experience.
  • Strong written and spoken English — you run client meetings without a translator in the room.
  • Fluent in Linear, Notion, or equivalent. You don’t need a tool to be told to use it.
  • Can run a meeting AND write the recap. Both well.

Nice to have

  • Performance marketing or DTC ecommerce background.
  • Technical fluency — you can talk to the AI Developers without translation.
  • PMP or equivalent.

Growth Content Video Editor

Cuts the short-form video content that fuels CMG’s paid + organic motion. UGC, ads, hooks, retention edits.

Pod
1 seat
Region
Philippines
Pay type
Hourly
Reports to
Pod Lead

What you’ll do

  • Edit short-form (15–60s) video for paid social, organic TikTok / Reels / Shorts, and UGC remixes.
  • Cut multiple hook variants per ad to feed the Media Buyer’s testing matrix.
  • Layer captions, sound design, and motion graphics. Hold attention through the first three seconds.
  • Take raw UGC and turn it into ad-ready content with the brand’s voice intact.
  • Ship in Premiere, DaVinci, or CapCut — the format that fits the client’s downstream workflow.

What you bring

  • 2+ years short-form video editing for DTC / ecommerce brands.
  • Adobe Premiere or DaVinci Resolve.
  • Strong sense of hook architecture — the first 3 seconds matter more than the last 30.
  • Fast turnaround. You can ship 5–10 variants per brief without losing quality.

Nice to have

  • Motion graphics (After Effects).
  • AI video tools (Runway, Pika, ElevenLabs).
  • Sound design and music licensing fluency.

Pod Lead US-side

Runs the pod. Owns client relationships, P&L for the pod’s book of business, and the quality of work shipping out the door.

Pod
1 seat (US)
Region
US
Pay type
Salary + bonus
Reports to
Delivery Lead

What you’ll do

  • Own the pod’s book of business — up to 10 client accounts. P&L responsibility within the pod cost envelope.
  • Be the senior face for clients. Run kickoffs, quarterly reviews, and the hard conversations when work needs to change.
  • Coach the offshore pod — raise the floor on craft, hold the standard on quality, give direct feedback weekly.
  • Spot scope creep and budget risk before it bites. Renegotiate or escalate.
  • Partner with the Delivery Lead on hiring, performance management, and pod evolution.

What you bring

  • 5+ years in agency or services leadership — ideally DTC, performance marketing, or growth-focused.
  • Run-the-room presence with founders and CMOs.
  • Comfortable with both the strategy and the spreadsheet.
  • Strong eye for creative quality and analytical rigor — you can grade ads AND read a P&L.

Nice to have

  • P&L ownership at a prior agency or studio.
  • Network of DTC founder relationships you can mine for referrals.
  • Experience managing offshore teams across multiple time zones.

IoT / Physical AI Engineer Specialty

Builds the hardware POCs and physical-world integrations that bridge CMG’s clients into our AI agent layer — connected products, in-store sensors, smart packaging, proximity flows.

Footprint
1 cross-pod seat
Region
Global · remote
Pay type
Per project
Reports to
Head of AI + Delivery

What you’ll do

  • Ship POC hardware projects for CMG client briefs — connected products, in-store sensors, smart packaging, RFID/NFC checkout, location-aware experiences.
  • Integrate BLE (mesh, beacon, GATT), NFC (HCE, peer-to-peer, tag programming), and LoRaWAN (TTN, ChirpStack) with cloud and client systems.
  • Full-stack: firmware on the device, edge compute, backend APIs, lightweight web/app dashboards so a non-technical client can see the POC live.
  • Bridge physical hardware to our in-house AI agents — sensor data in, agent decisions out.
  • Partner with AI Developers to translate physical-world events into the same agent infrastructure they already run.
  • Ship demo-ready POCs the client can put on a desk, in a store, or on a trade-show floor in 30–60 days.

What you bring

  • Claude Code ninja. You drive AI-pair coding fluently — full-stack features shipped in days, not weeks. Non-negotiable; it’s how CMG ships fast.
  • Production embedded experience (Embedded C/C++, Rust, MicroPython) on ESP32, Nordic nRF, STM32, or Raspberry Pi.
  • Strong BLE protocol fluency — mesh, beacon, advertising, GATT services, pairing.
  • NFC working knowledge: HCE on Android, peer-to-peer, tag write/read, NDEF.
  • LoRaWAN deployment experience: device classes, gateways, network servers (TTN, ChirpStack, Helium).
  • Full-stack web/app: TypeScript, Node, Next.js, React Native. Can ship the dashboard the client sees, not just the firmware.
  • Calm with prototype-grade hardware — soldering, breadboarding, basic oscilloscope and logic-analyzer work.

Nice to have

  • PCB design (KiCad, Altium) — even at the schematic-and-handoff level.
  • Industrial design / 3D modeling (Fusion 360, OnShape) for enclosures.
  • AWS IoT Core or Azure IoT Hub for production-grade fleets.
  • Edge ML / computer vision (TensorFlow Lite, ONNX Runtime, edge inference).
  • Past work that went from POC to manufacturing (DFM mindset).
  • Bluetooth Auracast, UWB, Matter / Thread — emerging protocols.
Living documents. As we hire and ship, role expectations sharpen — update the JD when reality changes.