Creators Management SOPs

The standard operating procedures for everything the Creators / Affiliate Manager runs — product seeding, outreach, briefs, affiliate ops, performance management. Each SOP has its own URL so you can deep-link from Slack, Notion, or directly into a brief.

Seeding

SOP 01 Shopify

Product seeding · Shopify Draft Order flow

Send free product to a creator through the brand’s Shopify. Tag the order and the customer so attribution holds end-to-end.

OwnerCreators Mgr

Duration~5 min

More Creators Management SOPs — coming

Creator outreach — cold DM and email playbook with the canonical templates
Brief delivery — the standard creator brief format and how to send it
Affiliate platform onboarding — GoAffPro / Impact / ShareASale setup per brand
Commission structure & payout cadence
Whitelisting & Partnership Ads handoff to the Media Buyer
Underperforming creator — how to wind down a relationship without burning the network

Owned by the Creators / Affiliate Manager pod role. When this SOP needs an update (Shopify UI changes, new tag taxonomy), edit it same week.