Mariana runs paid media for CMG client accounts — planning campaigns, building ad sets, watching spend, and steering budgets toward whatever’s working. She partners directly with the Growth Marketer on creative direction and reports performance through to clients each week.
Standing up ad accounts fast, structuring testing matrices, and reading performance data without losing the plot.
A client needs paid media live, an account is leaking budget, or creative needs to be steered by performance signal.
Creative briefs from the Growth Marketer · landing pages from the Devs · weekly reports back up to the Pod Lead.
Colombia time zone — overlaps with US East and West coast business hours.