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Collective Media Group pod model

Path to $200K monthly profit
Pod model overview · May 2026

The model

Collective Media Group's delivery engine is a self-contained pod of seven offshore specialists, scaled by adding pods. Each pod runs up to 10 client accounts. Talent is distributed across Colombia, the Philippines, and India — selected for skill depth, time-zone alignment, and cost-fit. US-side leadership (Pod Lead, Delivery Lead) sits at the holdco and is not included in pod cost below.

Org chart

CMG Leadership
Bryant Knight
CEO
Partner
Van Tucker
Head of AI + Delivery
Partner
Delivery · Pods
Pod 1
7 FTE · up to 10 clients
Pod 2 — Pod 6
added Q3 onward
Each pod reports up through a US-side Pod Lead → Delivery Lead → Head of Delivery.

Pod composition · 7 FTE

Expected revenue and profit allocated proportionally to each role’s cost share at the recommended 60% gross margin (full pod = 10 clients × $7,800 retainer).

Role Region Monthly cost Expected revenue Profit
DeveloperIndia$4,000$10,000$6,000
DeveloperIndia$4,000$10,000$6,000
AI-native designerUnited States$6,500$16,250$9,750
Growth marketerColombia$4,000$10,000$6,000
Performance media buyerColombia$4,000$10,000$6,000
Project managerUnited States$6,500$16,250$9,750
Growth content video editorPhilippines$2,200$5,500$3,300
Pod total · 7 FTE$31,200$78,000$46,800

Current pod · who's in seat

Pod 1 staffing as of June 2026. Filled seats below; remaining roles are actively recruiting.

Role Who Pay type Rate Status
AI Developer
Pampanito, Venezuela
Fernando Colmenares Per project Filled
AI Developer
India
Ahsan Ahmad Per project Filled
AI-native designer
United States
Van Tucker Partner Equity Filled
Performance media buyer
Colombia
Mariana Noreña Hourly $20/hr · 20 h/wk Filled
Project manager
United States
Patrick Elkins Part-time $2,000/mo Filled
Growth content video editor
Argentina
Camilo Lopez Salary $1,500/mo Filled
Creators / Affiliate Manager
Colombia
Open Needs fill
Growth marketer
Colombia
Open Recruiting

Pod composition · today's costs

Actual monthly cost of Pod 1 as staffed right now — distinct from the idealized 7-FTE model above. Two seats are open and the two AI Developers bill per project, so this reflects fixed cash cost of the filled salaried / hourly seats only.

Role Who Basis Monthly cost
AI-native designer
United States
Van Tucker Partner / equity $0
Performance media buyer
Colombia
Mariana Noreña $20/hr × 20 h/wk $1,733
Project manager
United States
Patrick Elkins Part-time salary $2,000
Growth content video editor
Argentina
Camilo Lopez Salary $1,500
AI Developer
Venezuela
Fernando Colmenares Per project Variable
AI Developer
India
Ahsan Ahmad Per project Variable
Creators / Affiliate Manager
Colombia
Open — needs fill
Growth marketer
Colombia
Open — recruiting
Fixed cash cost · filled seats$5,233

Excludes the two per-project AI Developers (variable) and the partner seat (equity, no cash cost). Mariana’s monthly figure = $20/hr × 20 h/wk × 52 ÷ 12. Fill the two open seats to complete the picture.

Per-pod unit economics

Pod cost holds constant at $31,200 per month. Revenue and profit per pod move with the gross margin target. Average retainer assumes 10 clients per pod.

Margin target Revenue / mo Profit / mo Avg retainer
75% (stretch)$124,800$93,600$12,480
60% (recommended)$78,000$46,800$7,800
50% (conservative)$62,400$31,200$6,240

Pod calculator

Drag the sliders to model any pod count and margin combination. Numbers update live.

Number of pods
6 pods
1 pod15 pods
Clients per pod
5
115
Avg monthly revenue per client
$12,500
$3,000$25,000
Team size
42
offshore FTE
Clients served
30
at 5 clients per pod
Monthly cost
$187,200
offshore pod payroll
Monthly revenue
$375,000
retainer × clients
Monthly profit
$187,800
$4.5M ARR
Gross margin
50%
(revenue − cost) / revenue
Cost holds at $31,200/mo per pod (7 FTE). Revenue = avg monthly revenue per client × clients per pod × pods. Gross margin falls out of the math. Excludes US-side overhead; net margin runs 15–20 points below gross.

Path to $200K monthly profit

Scenario Pods Revenue / mo Clients Offshore FTE ARR
75% margin3$374,4003021$4.49M
60% margin6$468,0006042$5.62M
60% margin (Year 2)10$780,00010070$9.36M
50% margin8$499,2008056$5.99M

Recommendation · target 60% gross margin

Quote new clients in the 75%-margin retainer band ($8–12.5K/month) to keep stretch in pricing, but model the business at 60% so scope creep and discounts don't break the plan. Six pods, 60 clients, and ~$468K monthly revenue is a real $5.6M ARR agency without becoming a 56-FTE operations-heavy organization.

Sequencing

Watch-outs

Rate assumptions are mid-2026 fully-loaded monthly USD for mid-to-senior offshore talent. Numbers will flex by hire and by quarter; use this as a planning model, not a quote.