Standard operating procedures for things that happen more than once. Each SOP is a checklist with an owner and its own URL. Follow them. If they’re wrong, fix them — don’t freelance.
Day 1 to first paid cycle. From handshake to payment.
Clean exit, full access revoke.
From signed SOW to kickoff-ready in 5 business days.
Engagement ending. Leave them better than we found them.
The week before every client’s quarterly business review.
When something is on fire — ad account paused, integration down, data leak.